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This weekend I got to see a fun film about the film business, The Last Shot (and don’t let the first 5 minutes of the film misguide you). Joe Devine pretends to be a movie director, and gets Steven Schats to believe that his film will be produced. At one point this dialogue entails between them:
Joe Devine: Have you actually seen a person die, watched them bleed to death, seen them take their last breath? I’ve seen that… many times.
Steven Schats: Why have you seen that?
Joe Devine: I used to produce music videos.
Which is especially funny if you have worked on music videos. Or pop promos as they are often referred to in the industry.
The types on a pop promo set
Pop promos are a totally different type of films from all the others; most notably there often isn’t a story, no one seems to worry about continuity, and generally there are 4 to 6 types of people on set: Read the rest of this entry »
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