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		<title>Red: just the facts (28 of â€˜em)</title>
		<link>http://modifoo.com/2007/10/09/red-just-the-facts-28-of-%e2%80%98em.html</link>
		<comments>http://modifoo.com/2007/10/09/red-just-the-facts-28-of-%e2%80%98em.html#comments</comments>
		<pubDate>Mon, 08 Oct 2007 23:52:19 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
		
		<category><![CDATA[Camera &amp; Eye]]></category>

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		<description><![CDATA[I am just watching a presentation about the Red camera, and here are some observations:

The sensor is Super35mm size.
The camera body is bigger than it looked like on the photographs. Definitely more than a PD170.
Camera is natively progressive. Interlacing can be achieved in post.
The digital shutter is programmable. Range up to 360 degrees.
ISO rating is [...]]]></description>
			<content:encoded><![CDATA[<p>I am just watching a <a href="http://hdforindies.com/uploaded_movies/REDatTekserve.mov" target="_blank">presentation</a> about the <a href="http://red.com/" target="_blank">Red camera</a>, and here are some observations:</p>
<ol>
<li>The sensor is Super35mm size.</li>
<li>The camera body is bigger than it looked like on the photographs. Definitely more than a PD170.</li>
<li>Camera is natively progressive. Interlacing can be achieved in post.</li>
<li>The digital shutter is programmable. Range up to 360 degrees.</li>
<li>ISO rating is between 320 and 500.</li>
<li>Camera takes standard V-mount batteries. 90-120 minutes operating time per battery (<a href="http://www.reduser.net/forum/showthread.php?p=93422" target="_blank">Red Brick</a>).</li>
<li>PL mount, takes any professional lens with a PL mount. Red also makes their own lenses, very aggressively priced. When using S16 lenses, you are limited to 2k resolution.</li>
<li>The camera takes 52 seconds to boot. I would imagine this to come down on future firmware upgrades.</li>
<li>Camera design is modular. Not only externally, but also within. Which means that when Red comes up with a better sensor, you donâ€™t have to buy a new camera, you just swap out the chip.</li>
<li>Join the queue. If you order a camera today, you will get it in about 9 monthâ€™s time.</li>
<li>Not all feature are yet activated. No sound yet. Wait for a future firmware update. Will have 4 channels.</li>
<li>100 fps @ 2k resolution. Mouth-watering!</li>
<li>2gb per 1 minute of 4k resolution. Which is only 10 times that of DV. Again: impressive.</li>
<li>Soon you can edit (in 1k resolution) your 4k material on <a href="http://fcp.com/" target="_blank">FCP</a>. In reality this means you can edit straight from the Red media on your laptop.</li>
<li>The <a href="http://www.apple.com/finalcutstudio/finalcutpro/?movie=prores422" target="_blank">ProRes codec</a> is so good, no reason ever to use 8- or 10-bit uncompressed.</li>
<li>Upcoming feature: Histogram in the viewfinder. This will be great for location shooting.</li>
<li>Shooting with the Red camera is closer to shooting film than to shooting HD/video. You donâ€™t expose for a pretty picture, but to get as much detail out of the picture as possible - to keep the option open in post production. This is comparable to shooting in <a href="http://en.wikipedia.org/wiki/RAW_image_format" target="_blank">RAW</a> mode on a digital SLR camera.</li>
<li>Camera has also a â€œFalse Colo(u)r modeâ€?, which shows you clipping that would occur at the current T-stop setting.</li>
<li>The software to transfer the video data to your editing system is - at this point - Intel Mac only. But soon they will have a more elegant version out, which will run both on Mac and PC.</li>
<li><a href="http://digitalintermediates.digitalmedianet.com/articles/viewarticle.jsp?id=38450" target="_blank">Scratch</a>, a high-end programme for Color Correction is directly supporting RedCode Raw. Color Grading in real time, with 1k or 2k preview.</li>
<li><a href="http://www.themill.com/" target="_blank">The Mill</a> (Oscar winning post production company) compared side-by-side 35mm and Red 4K, and were blown away.</li>
<li>Red is a disruptive technology. Many people do not want this camera to work.</li>
<li>Red reminds one of the early Apple. People working there seem to actually have fun creating something new.</li>
<li>At least 5 major feature films are currently shooting with Red cameras.</li>
<li>The Red camera in hand-held mode weighs about 18 pounds (9 kilos).</li>
<li>The EVF is not yet ready.</li>
<li>The Red Camera is a passion product.</li>
<li>Why is the camera so cheap? They aim for quality and volume.</li>
</ol>
<p><a rel="lightbox" href="http://modifoo.com/wp-content/photos/originalred_on_location_1.jpg" onclick="pp_image_popup('http://modifoo.com/wp-content/photos/originalred_on_location_1.jpg',399,267); return false;" title="red on location 1"><img src="http://modifoo.com/wp-content/photos/red_on_location_1.jpg" alt="red on location 1" class="left" height="267" width="399" /></a></p>
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