modifoo

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Doug writes a very interesting post on how his company lost a bid by not using a video.

While I have to agree that video is a powerful tool, I would like to make some remarks:

For that video to be powerful, it has to be well made. A badly made video hurts more than a badly written text. But a well scripted, well executed video can convey information - and emotion - more efficiently than written text can.

Rather than Video >= Images + Stories I would suggest a formula along the lines of value of a video = min (story; technical quality; execution). It’s the weakest link that defines the potential of your video.

There are many companies that call themselves “video production”, and even more people with a video camera. Video cameras can be had for little money, simple editing programs come with all modern OSes. While it may be tempting to go for a cheap in-house solution, as always quality costs.

Different clients need different presentations

Not all clients appreciate “meat”. One of the first bids we did was for a state controlled company. After the presentation we were told (unofficially), that our presentation was the most creative, most exciting. But, in the end they went with a production company that is used by most other state companies. They got an alright, off-the-shelf video, that is watchable. But not memorable.

While our solution promised to actually excite the audience, it also would have been a non-standard way of presenting. Our client was not prepared to take the risk of doing something unusual. So, they got a run-of-the-mill presentation, well executed, passionless. Something our client could safely show to his boss and say that he o.k’ed it.

Reading in the web time

I don’t think that people read less than before. It is just that the amount of data people have to process has exploded. I actually think that we read more, but we skim also more than before.

These past weeks I have worked on a couple of web pages. In the course of it I came across some helpful sites that I want to share with you.

Flash files (from good to awesomely mindblowing)

Flash Den is a relatively new site, offering mainly Flash files. They have all from small pre-loaders to full webpages. And most of them of an exceptional quality.

In addition they also have royalty free music loops, some video files and graphics on offer. Plus a few fonts. But their main business is Flash.

Stock Photos (affordable)

iStockPhotos offers royalty free photographs for all kinds of usages. You can chose the size of the picture you buy, and a photo can cost just above $1. They have gained both size and quality, but unfortunately have increased the prices, while lowering the pay-out for the original photographers.

Still, you can easily browse for hours in their exhaustive library, searching for subjects, themes, emotions, colors, even whitespaces. Additionally, iStockPhoto also offers graphics, good vectors, cheap videos and lower quality flash files. One nice feature is that you can save interesting photos in your own lightboxes, leaving them for purchase at a later point. Or you can share your lightbox with a client.

If you have some good photos rotating away on your harddisk, you can start selling those pictures at iStockPhoto. Hey, you even can get some of my photos there.

Ajaxising (without knowing Ajax)

For the portfolio section of our new webpage I used a donation-ware component by Kevin Miller, called LightWindow. Besides adding that Ajax feel to your website (opening links without having to re-load), it also enables you to play back pretty much any media format around. Lots of options.

And if you use it, send some PayPal love to Kevin, so that he can get his well deserved Power Book Pro.

Shopping Cart (open source)

If you need a cart system for your website and you want to avoid having to pay hundreds of dollars in royalty payments (and probably some monthly fees), Zen Cart is definitely worth a look. Though it has a somewhat messy admin interface, it leaves you space for many tweakings. There are numerous extensions available, such as plug-ins, language packs, buttons and a couple of free templates.

See it live on our company’s brand new (and Norwegian language) shopping site.

Content management (minus the pain)

Now 1 1/2 years old, this blog has always run on WordPress. Though I’ve had some Windows like experiences, by and large I am impressed by this powerfool — and free — tool. So impressed, that I have used it as the CMS for our new webpage.

With the new version of WordPress, I can even be lax with using links. A page that is really located at, say, www.abitofmagic.no/english/services/eng-crew can also be reached by www.abitofmagic.no/eng. The magic happens without me having to do anything.

Of the many good plug-ins around, the one I want to mention today is WordPress automated plug-in, which takes the pain out of upgrading your blog. Which is especially nice when the frequency of those updates increases, and exponentially higher when you have more than one copy of WP running. I’ve used it on most of the 5+ WordPress sites that I maintain, without a single glitch.

Graphic Freebies (quality, not quantity)

One of my favourite blogs on graphic design, BitBox, regularly offers high quality freebies, be it web 2.0 buttons, high res photoshop brushes or vector graphics.

Photoblogging (free)

Pixelpost is to photos what wordpress is to writing. One great software to easily, yet beautifully, churn your digital photos into an on-going on-line publication. Lots of followers, translating to many exciting add-ons. Recently they also took the important step of easing the process of upgrading to new versions.

For fun, I am occasionally posting pictures on my pblog over at visualnary.com

If you are the happy owner of Sony’s DVcam workhorse, the DSR-11 VCR, and you find yourself having to output your project with a specific timecode, you no longer have to despair. Here’s a step-by-step instruction on how to get your Final Cut Pro project onto tape:

1. Download Simple Video Out from Apple (free).
2. In your DSR-11 menu, change the DV in TC setting to External
3. Change the TC setting in your project according to your requirements. (Say your programme is to start at 10:00:00:00 and you want 2 minutes of black, bars and info in front of it, right click on the sequence in the browser, chose Settings… click on the Timeline options tab, where you set the Starting Timecode to 09:58:00:00. Move the beginning of your film to 10:00:00:00 and fill the gap with bars, info, countdown and whatever you want to.)
4. Export your sequence as a QT file.
5. Open the newly created QT file from Simple Video Out.
6. Push record on your DSR-11.
7. Push play in Simple Video Out.
8. Make sure the DSR displays the TC, so you can check that everything is fine.

Enjoy!(Workflow derived from a tip by Shane Ross)

Gems from the Web:

• Checking the back focus - A brief explanation alongside a printable siemens star for easy back focus calibration.
• ISO 12233 Test Chart - Resolution test chart for HD
• Video Resolution Test Patterns - Nice collection of downloadable test patterns for video cameras
• bartek:bargiel : iGTD - Freeware organizer for the Mac
• MacUser: Want to download YouTube videos? Kiss them - Simple way of downloading YouTube videos that are worth keeping
• MacUser: 10.4.9 brings new phone sync compatability - …but my p990i - the so-called top-of-the-line phone from Sony Ericsson - still does not sync.