As usual in my improve series, I’m not going to talk about the content, but the technical side.

The goods

They used a tripod, they used proper white balance.

Nice to have some opening graphics, it gives the whole piece more weight. Though for my feeling, the title should have the same graphic feel and sound as the opening graphic.

Camera

There is way too much headspace. Tilt down a bit. Or even better: use 16:9 widescreen format, which works much better for 2 persons.

Change perspective. Flat on is usually boring. In an interview situation, I would move the camera so we see more of the interviewee’s face, while getting the interviewer more in profile.

Get closer. When you see that a person is talking for a longer time, zoom in. Preferably, have one camera locked on a two shot, and then have a second operated camera, that zooms in — and follows — the interviewee. Thus you can cut between those two, hiding those ugly zooms. If need be, then close-ups of the interviewer can be shot right after the interview.

Watch your background. White background is about the worst for a camera, it draws attention. Jeremy’s head gets almost lost in the background.

Sound

This is the weirdest miking I have seen in a while One huge attention-drawing microphone on the interviewer, and one tiny lavaliere mike on Matt, where no effort was made to hide the cable.

Interviewer and interviewee really should have the same type of microphone, otherwise it just looks ridiculous. Preferably a lavaliere — this would also help the informal atmosphere. And a lavaliere that is hidden under the sweater. If you don’t have time for that, put the wire behind the back of the interviewee.

If you have to use two totally different mikes, do us the favor and use 10 seconds to even those microphone levels in-camera. As it is now, Jeremy is way louder than Matt. If anything, the interviewee should be loudest.

And then there are some that manage to make a short, different presentation, that give you the gist of their offering without telling too much. LifeShaker from Funky Cloud is a prime example.